As we know that Shopify is the best platform when we talk about e-commerce projects. Shopify is the only best platform which is filled with all tools launching a site within minutes. Shopify offers each functionality and facilities you demand to have in your e-commerce store. The Store owner doesn't have to worry about self-hosting or need to buy a domain name from the third party, you just need to add your products and set up the store according to your unique requirements.
Yet, Shopify is the best match to develop an e-commerce store, Shopify is ready with more existing features to make your online store more successful. From marketing campaigns to app updates to inventory management, Shopify team has covered with everything you need to help your clients streamline their sales and successfully prepare for Black Friday else Cyber Monday.
Let's have a look what are new features saying?
1. Shop through Instagram stories.
Shopify has launched the Instagram sales channel for all merchants to grow their business effortlessly. Shopify will be able to start tagging their posts with products in Instagram’s apps to showcase to their over 800 million monthly live users. Over 500,000 Businesses merchants of different categories in 175 Countries can sell their products through Instagram stories.
Now, Merchants can choose to connect this catalog on Instagram without doing any kind of extra efforts. Merchants can make Instagram's any post shoppable. They need to tag the post with any of their Shopify products, directly from the Instagram app. When users see a post with a tag, they can tap it for more product details and buy on the merchant’s checkout without ever leaving the app.
2. Shopify simplified the ad campaigns.
Shopify has taken perfect action to help you create, launch, and measure campaigns. you can start a Google Smart Shopping campaign and Facebook ads in Shopify today.
For Google smart shopping, merchants just need to set the daily budget in Shopify and your campaigns will optimize for the highest sales value. It will automatically choose which products to advertise, how much to bid, and who to target.
For Facebook with Facebook’s carousel ads you can include up to five products or images, and the format encourages people to click through to learn more. You can target the right audience for your unique products, extra sales, more customer engagement, and goals.
3. Shopify Pay.
Shopify Payments is the simplest way to accept payments online. It is the fastest way for payment & reduces the annoyance of setting up a third-party payment provider or merchant account and having to enter the credentials into Shopify.
Shopify pay allows shoppers to save their credit card, shipping and billing information so next time when customers do shopping they do not need to fill out all shipping forms again and directly redirected to the checkout page easily. Now shoppers don’t have to pull out their credit card each and every time.